The test drive program includes a 14-point checklist with pointers such as checking body panels for fit and finish, vehicle noise level, storage bin examination, parking maneuverability and cabin comfort. Saturn sales representatives can also customize the evaluation by setting up a drive that matches the customer’s daily drive cycle and allowing customers to conduct routine errands in the cars.

For customers not quite ready for a test drive, Saturn has set up a live, 24/7 chat service on Saturn.com with customer service representatives, who will be able to help users find information that will answer their questions. A recent 12-month pilot program resulted in more than 70,000 chat sessions.

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